Legal
Privacy Policy
Phosview is built local-first. Your photos, and everything Phosview works out about them, live on your Mac, not on our servers. That includes quality scores, faces, captions, the search index, and your keep or reject decisions. This policy explains the narrow set of information we do handle, when (and only when) anything leaves your machine, and the choices you control.
- 1. Who we are
- 2. Scope
- 3. What stays on your Mac
- 4. What we collect
- 5. When data leaves your Mac
- 6. Apple Photos & iCloud
- 7. What we never do
- 8. Service providers
- 9. Retention
- 10. Security
- 11. Your rights
- 12. International transfers
- 13. Children
- 14. Changes
- 15. Contact
1Who we are
Phosview is a product of Eternos Strategy LLC (“Eternos”, “we”, “us”, “our”), the data controller for the limited personal information described here. You can reach us at privacy@phosview.app.
2Scope
This policy covers the Phosview macOS application (the “app”), this website (phosview.app), and the optional online services the app can connect to: licensing and activation, beta key requests, bug reports, gallery publishing, and (only if you turn it on) a cloud AI pass. It does not cover third-party products you use alongside Phosview, such as the Mac App Store, Setapp, or Ollama, which have their own privacy policies.
3What stays on your Mac
The core of Phosview runs entirely on your computer. The following never leave your Mac as part of normal use:
- Your photos. Originals are read but never modified or moved, and are never uploaded.
- The working cache (downsized JPEG previews Phosview builds for fast browsing and scoring).
- All analysis: sharpness, exposure, and other technical scores; detected faces and the on-device face groupings; AI captions; the semantic search index; burst/duplicate clusters; and your keep/reject/rating decisions.
- EXIF and folder structure read from your files.
This data is stored in a local sidecar database inside your library folder and in the app's cache. You can delete it at any time by removing the library or the cache; the cache is fully rebuildable from your originals.
4What we collect
We collect only what these features require:
Licensing & activation
To activate and validate your license, the app sends your license key, a machine-bound activation token, and basic technical context (app build and macOS version) to our activation service. This lets a key work on your Macs (up to the allowed number) and lets us prevent abuse. Legal basis: performance of our agreement with you and our legitimate interest in protecting the software.
Email (beta & support)
If you request a beta key, recover a lost key, join a waitlist, or contact support, we process your email address and any message you send. We use it to issue or recover keys and to reply. Our beta forms use a CAPTCHA to deter automated abuse.
Bug reports (you choose to send)
If you submit a bug report from within the app, we receive your description, an optional email for follow-up, and, only if you leave the boxes checked, a diagnostic snapshot and a recent activity log. These are scrubbed of personal information: no photos or photo content, no captions, and file paths are redacted (your account name and volume names are removed). The log is size-capped, and you can see exactly what's included before sending. Nothing diagnostic is sent unless you submit a report.
Website
Our website is served by Google Firebase Hosting, which keeps standard server logs (such as IP address and user agent) for security and reliability. We do not use advertising or cross-site tracking cookies.
Payments
Purchases are handled by Apple (Mac App Store), Setapp, or Stripe (for the optional publishing subscription). We do not receive or store your full payment card details; the payment processor does. We may receive confirmation that a purchase or subscription is active.
5When data leaves your Mac
Photo content only leaves your machine in cases you initiate:
- Publishing a gallery (optional). When you choose to publish, the specific images and captions you select are uploaded to our publishing service so the gallery can be hosted at a link you share. You decide what is published and can unpublish it. Photos you do not publish are never uploaded.
- Cloud AI pass (opt-in, off by default). Phosview's AI runs locally by default. If you explicitly enable a cloud model for the “meaningful moment” pass, the selected images are downscaled and sent to the AI provider you choose (for example Anthropic) for that pass only. This is never on by default and is requested per batch.
Outside of these, the app does not transmit your photos, captions, faces, or library contents anywhere.
6Apple Photos & iCloud
If you point Phosview at your Apple Photos / iCloud library, it uses Apple's PhotoKit on your Mac, with the permission you grant in macOS, to read and import photos locally. Phosview never deletes an iCloud photo on its own: at most it can collect duplicates into an album for you to review, or ask Photos to delete them, which always goes through Apple's own confirmation, with items recoverable in Recently Deleted. Nothing from Apple Photos is uploaded to us.
7What we never do
- We do not sell or rent your personal information.
- We do not use your photos to train any model.
- We do not upload your library, scores, faces, or search index in normal use.
- We do not run third-party advertising or cross-site tracking.
8Service providers
We share the limited data above only with providers that process it on our behalf to deliver these features:
- Apple: Mac App Store distribution and payments.
- Setapp (MacPaw): distribution and subscription via Setapp.
- Stripe: payments for the optional publishing subscription.
- Resend: sending beta, recovery, and support email.
- Cloudflare: bot/abuse protection (Turnstile) on our forms.
- Google Cloud / Firebase: website hosting and the download host.
- Anthropic or another AI provider: only if you opt into the cloud AI pass, and only for the images you submit to it.
The local AI option, Ollama, runs on your own Mac and sends nothing to us or to its developers as part of Phosview's use.
9Retention
We keep account and licensing records for as long as your license is active and as needed for legal and accounting purposes. Beta-program email is kept for the duration of the beta and a reasonable period after. Bug reports are kept only as long as useful to diagnose and fix issues. Published galleries remain hosted until you unpublish them or your publishing subscription ends. On-device data is retained on your Mac until you delete it.
10Security
Connections between the app, this website, and our services use encryption in transit (HTTPS/TLS). License activation is bound to your device, and diagnostic logs are scrubbed before they can be sent. No method of transmission or storage is perfectly secure, but we take reasonable measures appropriate to the limited data we handle.
11Your rights
Depending on where you live (for example under the EU/UK GDPR or the California CCPA/CPRA), you may have the right to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent (such as turning off the cloud AI option). Because most of your data lives only on your Mac, you can already exercise much of this directly in the app. For information we hold, such as your licensing record or beta email, contact privacy@phosview.app and we will respond within the time required by applicable law. We will not discriminate against you for exercising these rights.
12International transfers
We and our service providers are based in, or process data in, the United States and other countries. Where required, we rely on appropriate safeguards (such as the European Commission's Standard Contractual Clauses) for transfers of personal information across borders.
13Children
Phosview is not directed to children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us information, contact us and we will delete it.
14Changes
We may update this policy as the product evolves. We will revise the “Last updated” date above and, for material changes, provide a more prominent notice. Continued use after an update means you accept the revised policy.
15Contact
Questions about privacy? Email privacy@phosview.app. For general support, support@phosview.app.
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